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Hot Money - UK Takeover Vol 1

To be sure Fender is a good investment – U2

U2’s Bono and The Edge become directors of guitar company Fender

U2 stars Bono and The Edge have become directors of guitar business Fender.

Bono and The Edge
Bono and The Edge

The duo will lend their expertise to the company, whose instruments are some of the most recognisable in music.

Fender Musical Instruments Corporation co-chairman Mark Fukunaga said Bono is a “visionary in the music world” whilst guitarist The Edge is an “innovator of unique sounds through his use of technology”.

The singer himself commented: “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

The Edge said: “[This is] something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

The U2 duo will use their creativity to help the business on future projects.

Watch U2 perform live below at Slane Castle: